The Role

Reporting to the Senior Manager, National Campaigns and Community Fundraising, this position is responsible for developing, implementing and delivering the fundraising strategy for Black Dog Institute peer-to-peer campaigns. This is a project management role, responsible for working with internal and external stakeholders.

The position works closely with the Senior Manager, National Campaigns and Community Fundraising and their teams in campaign delivery.

This role supports the strategic growth of unrestricted income and is responsible for delivering significant fundraising targets and revenue objectives.

Duties & Responsibilities

Strategic

• Develop and implement the strategy of Black Dog Institute’s peer-to-peer fundraising campaigns.

• Develop and implement new systems and processes to ensure best practice execution of Black Dog Institute’s peer-to-peer fundraising campaigns.

• Identify and develop strategic opportunities to expand Black Dog Institute’s fundraising campaigns and events to build Black Dog Institute’s supporter base nationally.

• Contribute actively to Philanthropy, Partnerships and Fundraising’s broader operational and strategic planning processes.

Project Management

• Plan, manage and oversee the strategic execution of the Black Dog Institute’s peer-to-peer fundraising campaigns.

• Working with Senior Manager, National Campaigns and Community Fundraising and other members of the Philanthropy, Partnerships and Fundraising team, develop and implement campaign planning including project plans, recruitment plan for attracting participants, fundraising and stewardship plans and donor journeys.

• Develop and oversee the execution of the multichannel marketing and communications plan for the campaign including direct marketing, and digital activities.

• Develop and oversee implementation of supporter FAQs and supporter journeys.

• Manage plans and activities for direct communications to existing supporters and new prospects to increase registrations, fundraising and retention.

• Regularly report to Senior Manager, National Campaigns and Community Fundraising on campaign progress, including risk assessment and mitigation.

• Adopt a collaborative project management approach to proactively lead and work with all stakeholders responsible for delivering elements of the campaign to ensure program KPIs are met.

• Work with key stakeholders to develop and oversee implementation of operational plans for supporter management, relationship management and supporter communications associated with the campaign.

• Lead in the collation and tracking of campaign budgets and schedules and work with the Senior Manager, National Campaigns and Community Fundraising on refinement of budget and schedule as needed.

• Work with Supporter Engagement Team to coordinate content development and scheduling of updates for campaign website, social media and peer to peer platform.

• Work with Corporate Affairs & Enterprise Transformation directorate to coordinate media releases, identify potential media opportunities, and ensure campaign is on-brand and aligned with broader Black Dog Institute messaging.

• Liaise with Fundraising and Database Insights Team to ensure successful campaign delivery based on datadriven decisions, segmentation and targeting.

Agency and External Supplier Management

• Manage and negotiate with external suppliers including digital agencies, merchandising suppliers and others to implement successful supporter communications. Coordinate the distribution of campaign incentives and ecommerce initiatives for the life of the campaign, including pre-campaign strategic planning and collaborative post campaign analysis.

• Meet regularly with the digital agency to ensure achievement of campaign deliverables within schedule and budget

• Lead the tender process to identify and engage a suitable digital agency and fundraising platform for campaign development and execution. 3.4 Ongoing Campaign Optimisation • Ongoing revenue monitoring to maximise gross revenue performance and return on investment.

• Develop and implement post-event survey of participants

• Working with the Data Insights team, undertake periodic analysis, including outcomes against campaign targets, demographic and behavioural insights and key learnings.

• Maintain platform performance and content relevance for year-round engagement.

Skills & Experience Required 

1. 3-5 years’ experience in executing marketing or fundraising campaigns, ideally in a not-for-profit organisation.

2. Successful track record in building and implementing large national campaigns, preferably with a revenue growth focus.

3. Strong project management skills.

4. Able to think and lead strategically, managing workflow, expectations and deliverables with multiple internal and external stakeholders.

5. Demonstrated experience in working to strict timelines and project plans, including budget management.

6. Demonstrated ability to prioritise workload, while achieving strong financial outcomes.

7. Natural relationship builder with strong communication skills, both verbal and written.

8. Demonstrated experience in digital marketing and/or fundraising to achieve campaign outcomes.

9. High proficiency in the use of the Microsoft Office suite of products.

10. High degree of understanding in marketing automation principles and their use in supporting large-scale campaigns.

Desirable Criteria

1. Experience with multiple peer-to-peer fundraising platforms

2. Previous experience with merchandise providers in delivering campaign incentive strategy.

3. Experience with establishing Zendesk support

EEO Statement
Black Dog Institute is committed to achieving a diverse and inclusive workforce that reflects our wider community. We ensure equal employment opportunity for all, regardless of age, appearance, carer status, cultural and/or racial background, disability, gender identity, lived experience, religion or sexual orientation. 

How to Apply

To become a part of the Black Dog Institute team, follow the link to ELMO to apply and submit your most up to date resume. If you are shortlisted for the role, we will call you and let you know you are successful. Please do not respond to any suspicious emails requesting you to upload your ID or personal details. We are a 2022 Circle Back Initiative Employer and commit to respond to every applicant.